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If someone is hurting you, being unfair, or treating you badly, it's brave to ask for help.

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If you’re in danger right now, please dial 999.

We partner with local organisations to provide a safe space for you to talk about your feelings and resolve issues you bring to us.

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Charlie loved football! It was his favorite activity, and he would go every weekend with his friends.

But one day, things started to change. One of his coaches began acting in ways that made Charlie feel uncomfortable, and suddenly, football wasn’t as much fun.

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Charlie stopped going to games, distanced himself from his friends, and kept his worries to himself.

Then, Charlie discovered Ask for Sam. He reached out and shared his story with a supportive SAM, who listened and made him feel understood.

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Ask for Sam listened to Charlie and helped him feel much better. They also asked Charlie if he wanted assistance, and he agreed.

With their support, Charlie was able to go back to playing football!

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Does this sound like something you can relate to?

If so, you’re not alone—Ask for Sam is here for you.

Still not sure?

We have a constantly growing library of helpful resources to browse and read.

Tools For Managing Anxiety

Playing sports can be a fantastic way to have fun while staying active and making friends, but sometimes, tough situations or challenges can make it more stressful than fun. If you're anxious, know you are not alone; many young people feel this way. Here are some simple, practical tools to help you manage anxiety and feel strong and supported both on and off the field.

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Category:

How Do We Help

4 Articles

Information For Grown-ups

Essential information for parents, teachers, and other adults. Learn how to support the young people in your life with Ask for Sam.

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Category:

Who Are We?

4 Articles

Starting That Conversation

Discover how to begin meaningful dialogues about important issues. Find tips, strategies and resources to help you initiate and navigate conversations that matter.

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Category:

Mental Health

1 Articles

Terms And Conditions

Review the Terms and Conditions of Ask for Sam, detailing the guidelines for using our educational resources and abuse reporting platform. Understand user responsibilities, privacy practices, intellectual property rights, and limitations of liability. Ensure safe and lawful use of our services to help create a secure environment for all users.

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Where To Find Us

Discover our presence and find out how you can connect with us. While we don't have physical offices, our SAMs are available at various sporting events where our logo is displayed. Look out for them and reach out for support and information wherever you see our brand.

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What We Do

Discover the diverse programs and services we offer and see how we’re making a meaningful impact in the community. Learn how our online resources and initiatives are shaping a positive environment and driving positive change both locally and beyond.

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Mindfulness And Relaxation Techniques

Life can be busy and overwhelming sometimes, and it’s normal to feel stressed or worried. Whether in school, sports, or other activities, relaxation techniques can help you feel more centred and in control. Mindfulness is all about focusing on the present moment, and these activities are designed to help you stay calm, focused, and positive. Let’s dive into some simple mindfulness and relaxation techniques you can try anytime you need a little break!

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Our Story

Our journey began with a simple yet powerful mission: to create a safer, more supportive environment for children in sports. Here’s how our story unfolded, shaped by the pressing need to protect young athletes and empower their voices.

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Coping With Trauma

Experiencing trauma can leave you feeling lost, confused, or overwhelmed. Whether it’s due to an accident, a loss, or something more distressing, it’s important to remember that your feelings are valid and that there are ways to help you cope and heal. Trauma doesn’t just go away on its own, but with time, care, and support, you can start to feel stronger and more in control of your emotions. Here are some strategies to help you cope with trauma and begin to heal.

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Our Organisations

Learn about the different organisations and partners we work with. See how collaboration strengthens our impact.

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Story

I wouldn't be able to play football withoutAsk for Sam. I'm so glad it exists. Nobody believed what I was saying!

Ben Smith Story
Ben Smith
Aged 11

200,000

Offences related to child physical abuse recorded by police in England, Wales and Northern Ireland in 2022/2023.

3.6 million

Cases of child abuse are reported every year in the U.S

1 in 5

adults aged 18 to 74 years have experienced at least one form of child abuse

106% increase

In England, recorded offences of adults neglecting, mistreating, or assaulting children have doubled over the past five years